Why Email Marketing is An Essential Asset
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Hi guys, thanks for taking
the time to check out this post on ‘Three Reasons Why Email Marketing is King’.
In this short post we will look at what these three reasons are and why email
marketing is really one of the best and time tested online business models.
Before doing that we
should understand that email marketing is a traffic source among many others:
social media, paid advertising, seo, blogging, podcasts and much more. However, one thing to remember about most
traffic sources is that they contain an element of risk.
ADS
Don’t Put
Your Business At Risk
Now all of the above
mentioned traffic sources are great, but they all have one potential problem
that could completely tank your business if left unaddressed. The problem I'm
talking about here is that with all of these traffic sources you always depend
on a third party. All paid and organic
search traffic to your business can be practically and legally terminated at
any given point of time. This even
includes free traffic from social media.
What makes this matter a particular concern is that you cannot suddenly
switch to a new traffic source without your business, revenues, and profits,
being seriously interrupted. So real
existential threat to your business exists if it depends solely on any one
traffic source.
Google changes it’s
ranking algorithms, facebook and social accounts regularly shut accounts down,
often arbitrarily or for reasons beyond the businesses control. (not always
though) The same goes with paid traffic
with any third party network: taboola, google, facebook… you name it.
Even email marketing has
it’s caveat, in that aside from issues with your domain, ip address, and
mailing server, the criteria of the email server providers i.e. e.s.p.’s for
filter spam also change regularly.
Inspite of all this email marketing has one trap door: your email
list. This can never be taken from you
and you can change servers and ips with relative ease, especially if you plan
for these situations.
ADS
Traffic
Insurance For Your Business
So, the first reason
that email marketing is king is that if gives you a kind of insurance via your
list. Many businesses for example have relied on paid traffic through facebook
or google, only to have their accounts closed over night... the result: their
business gets devastated. However, if they had been building an email list and
maintaining a good relationship with their subscribers, the email traffic could
have kept their business going while they sorted out a new advertising
solution.
Not only this but email
marketing acts as insurance agains potential losses during your advertising
campaigns: it allows you to follow up with visitors who did not make an initial
purchase. These visitors would be money
long gone it you did not capture their email address during the selling
process. So the follow up email series allows you to squeeze more sales revenue
from your paid clicks in a given campaign.
These are ultimately returns that would otherwise have been lost in your
initial ad spend.
An Appreciating Asset
Taking this further, we
know that email marketing allows you to build an appreciating asset: i.e. your
email list. Your list’s value can only
increase over time when managed properly. If you build a good relationship by
buliding trust and an interactive relationship with your list, it can become
the main revenue source of your business and lower your overall advertising
costs.
Diversify
Your Revenue Sources
There are many ways to
monetize your list as well. You can
implement blended strategy to monetize your list with a combination of cpa
marketing, affiliate marketing, and of course adsense revenue from any sites of
yours that your subscribers might visit. Oh, and did I mention Solo Ads? You can also resell clicks to other
businesses that you feel would benefit your subscribers. Remember whatever you do, you must think
about ‘how can this bring relevant value to my subscribers’. In other words, don’t sell out your list and
burn it out. Nurture it, grow it, and it
will be the goose that lays golden eggs.
An added not to consier
in all of this is that marketers estimate that a good email list is worth $1
per subscriber per month, while a buyers list is worth $10 per subscriber per
month. But this all depends on how you
look after that list.
Miracle Grow—Fertilizer
for Your Other Web Platforms
The real ace in the
sleeve here is this: the real value of your email list is transferable. Like the proverbial torch, you can use your
list to grow any other assed. You could grow your blog, your youtube channel,
or an Instagram following. Such endeavors normally require tons of targeted
traffic and would cost a fortune in either time or capital. But by building up
and maintaining a relationship with a large list you can easily transfer those
subscribers into Twitter followers, Facebook page fans, etc. Your really only
limited by your imagination. The bottom
line here is that it takes traffic to get traffic, and email marketing allows
you to build a long term traffic source that is both a flexible and a liquid
asset.
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