 Getting Cheap Clicks is Still Possible
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Bing Ads is Microsoft’s advertising platform that allows businesses to
reach customers through search and display advertising. Bing Ads operates
similarly to Google AdWords and offers a cost-effective way to drive traffic to
a website. Here are some tips for getting cheap clicks using Bing Ads:
1. Target the right audience: Using Bing Ads’ targeting options, you can
target specific demographics, interests, and locations. This helps you reach
the right audience and reduces the cost of clicks.
2. Use keywords effectively: Choose relevant keywords for your ads and
make sure to add negative keywords to exclude irrelevant searches.
3. Optimize ad copy and landing page: Make sure your ad copy is
compelling and relevant, and your landing page is optimized for conversion.
4. Utilize bidding strategies: Bing Ads offers several bidding strategies
including manual bidding, enhanced cost per click, and target cost per
acquisition. Choose the right strategy that fits your goals and budget.
5. Monitor and adjust: Regularly monitor your Bing Ads campaign to see
which ads are performing well and adjust your strategy accordingly.
By following these tips, you can effectively reach your target audience
and reduce the cost of clicks on Bing Ads. Just like with any advertising
platform, it's important to continuously monitor and adjust your strategy to
get the best results.
An Example Campaign
Just to make this even easier for you implement and understand, I will
walk you through a mock bing ads campaign with the goal of getting the cheapest
clicks possible. For this example we
will create an ad campaign for the keywords 'weight lifting'.
1. Sign in or create an account: If you don't already have a Bing Ads
account, go to BingAds.Microsoft.com and sign up for an account.
2. Create a new campaign: From the Bing Ads dashboard, click on the
"Campaigns" tab, then click the "New Campaign" button.
3. Select campaign type: Choose the "Search" option for a
search campaign.
4. Set campaign settings: Fill in the necessary details for your
campaign, such as budget, campaign name, and target location.
5. Create ad groups: Within your campaign, create an ad group for
"strength training."
6. Add keywords: In your ad group, add relevant keywords for
"strength training," such as "workout equipment,"
"weight lifting," and "strength exercises."
7. Create ads: Write a compelling ad copy that highlights your product
or service related to "strength training." Be sure to include the
keyword in your ad.
8. Choose bidding strategy: Select a bidding strategy that best fits
your budget and goals, such as manual bidding, enhanced cost per click, or
target cost per acquisition.
9. Set budget: Set a budget for your ad group, making sure to allocate
enough budget to reach your target audience.
10. Launch campaign: After reviewing your campaign details, click the
"Save and Launch" button to start your campaign.
By following these steps, you can set up a campaign on Bing Ads for the
keyword "strength training." Remember to regularly monitor your
campaign and adjust your strategy as necessary to get the best results.
Use Retargeting For Even Cheaper Clicks
Retargeting on Bing Ads allows you to get very cheap clicks to your
site. This involves showing ads to
people who have already interacted with your website or content. This can be a
highly effective way to drive conversions and reduce the cost of clicks. Here's
how you can build a retargeting list on Bing Ads:
1. Set up a Bing Ads conversion tracking code: Before you can start
retargeting, you'll need to set up conversion tracking on your website. This
will allow Bing Ads to track the actions that visitors take on your site.
2. Create a retargeting list: In your Bing Ads account, go to the
"Audiences" tab and click on the "Create Audience" button.
Select "Website Visitors" as your audience type.
3. Define your audience: Choose the specific actions you want to track,
such as page visits or form submissions. You can also set the duration for
which visitors will remain on your retargeting list.
4. Add the retargeting list to your campaign: Once you've created your
retargeting list, go to your campaign and add the retargeting list to your
target audience.
5. Create retargeting ads: Create ads specifically for your retargeting
audience, highlighting the benefits of your product or service.
By building a retargeting list on Bing Ads, you can reach people who
have already shown an interest in your business. This can increase the chances
of conversion and reduce the cost of clicks. Additionally, you can use
retargeting to remind visitors of products or services they've previously
viewed, driving them back to your site.
A more advanced method is to build a retargeting list before sending any
traffic on bing, this will save you even more money since you will build your
retargeting list for free by putting your retargeting tag in your blog site,
and build your retargeting list from people who come to your site for free
either from google search or social media.Â
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This method is powerful and can even be used with Facebook ads and Google ads. Stay consistent with these combined methods and you will succeed in time. If you enjoyed this post, please sign up for my free video training where I teach even more tricks to profit online.
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